The appointment of Laura Nacher as the Head of International Sales at Fandango Sales marks a significant shift for the renowned Rome-based film company. Nacher, an industry veteran with over 12 years of expertise in international film sales, is stepping into a role that many believe will catapult Fandango into new global markets. Her background at The Match Factory, where she served as the Head of Sale Operations, positions her uniquely to contribute to Fandango’s ambitious expansion plans.
As Fandango gears up for its presence at the upcoming Cannes Film Festival’s Marché du Film, Nacher’s debut will feature the first promotional material for Francesca Archibugi’s highly anticipated film, “Illusion.” The fact that she will be making her first major appearance with Fandango at such a prestigious international venue signals the company’s commitment to not only promoting its existing portfolio but also attracting new collaborations with international filmmakers.
Creating Synergy in Independent Cinema
Raffaella Di Giulio, Managing Director of Fandango Sales, has expressed enthusiasm about Nacher’s arrival and the fresh energy she is expected to bring. This collaboration has the potential to enhance Fandango’s standing in the global film market, especially for independent Italian cinema, which often struggles to compete with mainstream productions. Together, they aim to create a synergetic approach that focuses on both depth and diversity within Fandango’s offerings.
Nacher’s impressive track record includes associations with acclaimed directors like Marco Bellocchio and Alice Rohrwacher, along with involvement in notable films such as “Drive My Car” and “Priscilla.” Her background suggests a comprehensive understanding of both artistic and commercial facets in film—an essential skill for navigating the competitive landscape of international film sales.
Staying True to Artistic Integrity
In her comments about joining Fandango, Nacher emphasized her admiration for the company’s longstanding commitment to maintaining artistic independence. For Nacher, this is not merely a job; it’s a rallying call to uphold values that prioritize creativity over commodification. Her previous experience in the international sector suggests that she understands how vital it is for independent films to find their audiences while remaining true to their artistic roots.
Nacher also highlighted the serendipity of reuniting with Di Giulio, recalling their first collaboration on Nanni Moretti’s “Mia Madre.” This full-circle moment indicates a shared vision between the two women—one that aims to preserve the artistic integrity of independent productions while seeking global opportunities.
Fandango’s Comprehensive Strategy
Fandango’s business model is notable for its integrated structure—encompassing production, distribution, and international sales—which greatly benefits filmmakers. This comprehensive strategy allows the company to guide projects from their nascent stages through co-productions and ultimately to sales and distribution. Nacher’s role will be crucial in reinforcing this model globally, maintaining the same level of care and dedication that Fandango has become known for domestically.
As Fandango Sales prepares for this bold new chapter, the combination of Nacher’s expertise and Di Giulio’s ongoing vision could redefine what it means to champion independent cinema. By fostering relationships both within Italy and internationally, they are not only positioning Fandango as a key player in global film sales but also as a beacon for aspiring filmmakers who value artistic storytelling above all else.